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In 2021, Spotlight Initiative partnered with the National Sports Secretariat in Argentina to launch the #NoEsNormalEsViolencia (It’s Not Normal, It’s Violence) campaign. Anchoring a campaign in an existing institutional partner (here, the National Sports Secretariat and sports clubs) generated access to a built-in audience. This campaign aimed to end derogatory comments, ridicule, sexual harassment, and sexist expressions that belittle women and LGBTQI+ people, deepen inequalities and constitute forms of VAWG.They developed a set of campaign materials, including posters, signs and pamphlets of…