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In 2021, Spotlight Initiative partnered with the National Sports Secretariat in Argentina to launch the #NoEsNormalEsViolencia (It’s Not Normal, It’s Violence) campaign. Anchoring a campaign in an existing institutional partner (here, the National Sports Secretariat and sports clubs) generated access to a built-in audience. This campaign aimed to end derogatory comments, ridicule, sexual harassment, and sexist expressions that belittle women and LGBTQI+ people, deepen inequalities and constitute forms of VAWG.They developed a set of campaign materials, including posters, signs and pamphlets of…

Spotlight Initiative supported a range of campaigns in Grenada to end VAWG. One national campaign called “Step Up Your Parenting Game” in 2020 targeted men and women who were parents and guardians. The focus of the messaging was on improving parenting approaches for the benefits of their children. This campaign included a number of sub-messages including:“No matter who, no matter, what, there is no excuse for abuse”“Children need their fathers: they need love, support and encouragement”“Feeling stressed? Check your B.E.T. (body, environment, thoughts)”“Communicate with your child - Listen to…