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In Liberia, the Spotlight Initiative programme has a Comprehensive Prevention Strategy that was developed through a coordinated and multi-stakeholder approach reinforcing government, civil society, and community ownership. This strategy informs all efforts to prevent sexual gender-based violence (SGBV), harmful practices and promote sexual and reproductive health and rights, and supports implementation of the Rape Law, Domestic Violence Law, and government-led Anti-SGBV Roadmap that protects women and girls from violence. Some key elements of the strategy include:

Social behavioural…

In 2021, Spotlight Initiative partnered with the National Sports Secretariat in Argentina to launch the #NoEsNormalEsViolencia (It’s Not Normal, It’s Violence) campaign. This campaign aimed to end derogatory comments, ridicule, sexual harassment, and sexist expressions that belittle women and LGBTQI+ people, deepen inequalities and constitute forms of VAWG.

They developed a set of campaign materials, including posters, signs and pamphlets of varying sizes that were designed to go in different areas of sports clubs. For example, some materials were designed to go in the bathrooms, some on…

In 2020, Spotlight Initiative supported a National Parenting Programme in Grenada with a campaign called “Step Up Your Parenting Game”. This campaign targeted men and women who were parents and guardians. The focus of the messaging was on improving parenting approaches for the benefits of their children. This campaign included a number of sub-messages including:

“No matter who, no matter, what, there is no excuse for abuse”
“Children need their fathers: they need love, support and encouragement”
“Feeling stressed? Check your B.E.T. (body, environment, thoughts)”
“Communicate with your…